Sunday, May 31, 2020

Top 10 Most Overlooked LinkedIn Profile Tips

Top 10 Most Overlooked LinkedIn Profile Tips 437 LinkedIn profile any good? Here's how to make it great. Thanks to Resume to Interviews for being a Silver Sponsor of The 8th Annual JobMob Guest Blogging Contest. If you just want someone to improve your LinkedIn profile for you, use their LinkedIn service, which creates LinkedIn Business or Individual Pages from scratch, or optimizes existing pages. While the fundamentals for creating a LinkedIn profile are not difficult, I am going to explain what I know as the top ten most overlooked LinkedIn tips for businesses and individuals.eval Right now, 44.6% of new business is generated through B2B leads powered by LinkedIn, according to the recent State of Digital Marketing Report. In a few short years, LinkedIn has become the largest professional social network in the world, and is an invaluable resource for any business, or business-minded individual. It allows you to connect with colleagues and discover potential partnerships in ways never before possible, and can even be used to provide you with news and updates from your biggest competitors. Anyone doing business in any industry today needs to use LinkedIn â€" and use it well.eval But the only way LinkedIn helps you at all is if you utilize it effectively. After several years of revising, revamping, and optimizing LinkedIn profiles for businesses and business professionals of all backgrounds and levels, I began to notice the same mistakes my clients made prior to my hiring my services. LinkedIn is simple enough to use, but it is such a powerful and thorough tool that there are many points which can be easily overlooked. These incredibly useful tips are not only going to make your LinkedIn profile the strongest it can possibly be, they are also going to change the way you use your LinkedIn for business. 1) Customize Your Public Profile URL Your profile needs to be easy to share, memorable, and professional. One of the simplest ways to do all of these at once is by creating your LinkedIn vanity URL. You can create a specialized URL with your name or company name instead of the random numbers you are given simply by going here and clicking Customize your public profile URL in the “Edit your public profile” section located in your privacy settings. 2) Use Buttons Everywhere If you have your own personal website or blog (or you have one for your business), you can add a Profile Badge that links to your public LinkedIn profile. This will grow your professional network. LinkedIn has multiple badge designs to select from, and you can configure your own here. If you have a company, then add the Company Follow button to your business’s website to promote the company's LinkedIn presence and increase your website’s social proof. You can also implement a LinkedIn Share button on blog posts, emails, and other assets, so viewers can automatically share your company's content and extend your reach on the web. Below is an example of how I have implemented this in the footer of Resumetointerviews.com: 3) Show Your Work LinkedIn allows you to add videos, images, documents, links, and presentations to the Summary, Education, and Experience sections. You can show off your best material and give readers a sense of the quality they should expect from your and your business. In this example below I have attached a YouTube video commercial for my service. 4) Customize Entire Sections LinkedIn allows you to tailor your profile so people see the most important details at the top. When editing your profile, hover over the double-sided arrow by the Edit link in every section. From here, you can drag and drop each section to another position. This can be used to customize your profile just as you did your resume. If your education was many years ago, move it down. If you want people to see that massive project, move it up. 5) Let Yourself Be Seen Unlike online dating, checking someone's profile in LinkedIn a few times is a good thing, and it will pique their interest. Make sure other people can see who you are when you view their profile. From your settings, click Select what others see when you've viewed their profile. Check off Your name and headline (Recommended). As a note, this will also let your competitors know when you're spying on them for information, so be careful. 6) Check Out Who's Checking You Out Using the “Who Viewed Your Profile” feature, you can see exactly that, and look at which users have been looking at your profile. This makes connections easier and faster, giving you an automatic in every time someone you're interested in looks at your profile. As a note, you need to have the “Let Yourself Be Seen” option from above active in order to use this feature. 7) Work In Groups Groups are your best friend when it comes to using LinkedIn. The more groups you are a part of, the more messaging and profile viewership you have the chance to do. When you're in a group with someone you want to message, you no longer need to be a first-degree connection in order to message them. Group members are also able to view other members' profiles without needing to be connected. This also works in reverse â€" others searching for people or businesses with your skillset will be able to find you too. 8) Advanced Search Change up your search technique to find new connections. For example, searching for a specific company like Nike and then sorting by “Relationship” will bring up any first- or second-degree connections you have to any Nike employees. 9) Contact Information is Key Do you have multiple email addresses for your business? What about old emails addresses you have not used in a long time? Add as many email addresses as you can because everyone you have ever known will be able to find you, although often times LinkedIn helps them do this automatically. 10) Attract Recommendations and Endorsements LinkedIn makes it incredibly easy for others to endorse your skills, but this has little benefit to you and should not be a part of your focus. What are most important are recommendations. Besides the social proof they add to your profile, they also help you rank much higher on LinkedIn. This makes sense considering how much more time-intensive and difficult they are to obtain. Recommendations: Endorsements: Want help? If all of this is complicated, or if you're not confident in your profile, or if you're just wondering what other important points you may have missed, use the Resume to Interviews LinkedIn service, which creates LinkedIn Business or Individual Pages from scratch, or optimizes existing pages. This allows you to better network with key decision makers, increases leads, and improves your visibility on LinkedIn and in Google search results. About Resume to Interviews Jason B. founded Resume to Interviews and has created thousands of resumes, CVs, cover letters, personal statements, and LinkedIn profiles for domestic and international clients in over 50+ industries since 2007. A collaborative LinkedIn profile creation process found nowhere else, RTI builds each LinkedIn profile from scratch to highlight all of your unique accomplishments, helping you present your best self when connecting with business leaders and their businesses. Read more about the Resume to Interviews LinkedIn packages here.

Thursday, May 28, 2020

Writing a Good Resume For PDF Formatting

Writing a Good Resume For PDF FormattingThe greatest challenge when writing a good resume that will get you hired is in the area of formatting. If you don't know how to format a resume correctly, you'll just be wasting your time and effort writing a resume for a job that you don't even want.When I first started learning how to format a resume correctly, I found it really confusing to start out. After reading tons of online material about resumes, I came to the conclusion that I didn't know the first thing about this subject. I'm also convinced that it took me months to get the look and feel right.It turned out that I had incorrectly saved my file extensions before hand. The most important step in properly formatting a resume was to make sure that all the information that I would be submitting was all in one document. In order to do this, you need to use an application that is able to view and then edit all the files that you save. When I first started to learn how to format a resume correctly, I wasn't able to view any of the files as they were all stored in the same location.If you ever change the file extensions while you're working on the document, you'll have a hard time figuring out which information needs to be there and which doesn't. You don't want to be left in the dark while you're working on your resume. That's why I suggest using an application that makes it easy to view the file extensions and then edit it all into one document.Most applications out there today have this ability and are available as freeware or as a free trial version. These tools are usually very simple to use. All you have to do is type in your information, see what your options are, and then make your changes.I recommend that you take advantage of a quick way to learn how to format a resume. It won't cost you anything to try it out. What you can do is follow these easy steps.Writing a good resume requires that you use very clear, precise language. One of the hardest things to do is to change that kind of language. A free way to learn how to format a resume is to take advantage of a guide that can give you a step by step instruction on how to do it.By looking at the cover letter examples, you'll find that the steps in formatting the cover letter are often related to the instructions for formatting the resume. This way, you'll save a whole lot of time by actually getting some help.

Sunday, May 24, 2020

Whats the Number One Pitfall in Recruitment Marketing

What’s the Number One Pitfall in Recruitment Marketing While there are many advantages to recruitment marketing there is inevitably going to be something that can go wrong with it. It could be the way the company rolls it out or simply because not enough thought has gone into just how it could work to your advantage. This week our panel of experts share with us what they think could go wrong with recruitment marketing and why. Joe Shaker The wrong message.   That can stem from not knowing your value proposition, so what you’re pushing is inauthentic or untruthful, to not knowing your audience, where your message is then irrelevant. . . Joe Shaker is the President of Shaker Recruitment Marketing. Maren Hogan Not planning out your personas or your content and lead funnel ahead of time. Also, rarely, if ever, revisiting the job requirements and advertisement for evergreen or frequent reqs. Also also, relying on vanity metrics rather than hires and quality of said hires to dictate your future strategy. . Maren Hogan  is CEO and Founder of Red Branch Media. Jared Nypen For me, the number one pitfall is inaction. Recruitment marketing can seem overwhelming, but it doesn’t need to be. It’s okay to start small and not be perfect. Some things will work; some thing won’t. And, that’s okay! . . . . . Jared Nypen  is the Vice-President of talent at Great Clips inc. Lisa Jones Too much content, not enough marketing! . . . . . Lisa Jones is the  Founder and Director of Barclay Jones. Mark Cavanagh The downfall is in the detail, whilst the development of intricate campaigns and perfection in execution is important this can often be the biggest drain on a marketing recruitment function. For an Industry which is results driven, you can often see stakeholders getting involved in the minute details of a marketing-led programme. Trust in your team to deliver often wields better results and if you’ve hired well in the first place they will be able to give you a step by step guide to the successes and failures of any recruitment campaign. Mark Cavanagh is the Marketing Manager at The One Group. Charlotte Jones Recruitment marketing along with the candidate experience and employee experience directly impacts the employer brand as well as the development of quality talent pipelines.   As a recruiter marketer, activities will involve spending plentiful resources on attracting and engaging talent while the candidates’ perception of their experience is not optimal.   Therefore, it’s critical to align the candidate experience, employee engagement and recruitment marketing strategies for a prosperous recruitment marketing return on investment. Charlotte  Jones is the Recruitment Marketing Manager at Lockheed Martin. Phil Strazzulla Not making progress due to internal bureaucracy, lack of conviction, or lack of execution. I see so many teams that seem paralyzed because they have way too many stakeholders they need to make happy, arent sure what project to focus on, or see their projects fall behind due to day to day fires and/or an overly complicated strategy to get a given project done. Phil Strazzulla  is the Founder of NextWave Hire. Shelby Burghardt Your career site/job postings If your career site isn’t designed well and doesn’t contain the information potential candidates need to make a decision about joining your company, then your recruitment marketing efforts will not pay off, because that tends to be where you drive all of your traffic. If you can get their attention and drive them to your site, that’s great â€" but you need to be able to continue to encourage them to click and apply by providing them with the necessary information they’re looking for. If they land on your job description, it is essentially the last chance you have to encourage them to apply. Your job descriptions need to be well-branded, compelling, informational, and have a clear call-to-action. Shelby Burghardt is the Global Talent Brand Manager at Thomson Reuters. Rebecca Drew I think one of the biggest pitfalls in recruitment marketing is businesses not making the most of their number one asset their employees, who are such a naturally rich source of authentic content for brands. By encouraging them to like, share and comment on your content, they’ll essentially become brand ambassadors and it’s a cost-effective way to build your talent brand and voice. Not only will it make your employees feel more invested in the company, but it will show professionals what it’s really like to work for you and also help you tap into your employees’ networks opening up a new pool of potential candidates. Rebecca Drew is a Manager at LinkedIn Talent Solutions. Bennett Sung This was difficult to narrow down. Even with all the blog warnings and data-privacy compliance laws, the number one pitfall for all marketers is the practice of “spray and pray.” It just and will never work. The effort to segment your list, write persona-based content and leverage features within recruitment marketing technologies that allow you to acknowledge the prospective candidate by his or her name to better personalize the interaction will leave a positive impression. Bennett Sung is the Head of Marketing at Allyo.

Thursday, May 21, 2020

Brand Matchup Barack Obama and Car Brands - Personal Branding Blog - Stand Out In Your Career

Brand Matchup Barack Obama and Car Brands - Personal Branding Blog - Stand Out In Your Career We havent played any games on this blog in a very long time. It could be because Ive been so wrapped up in interviewing people and writing thought provoking posts for you. I wanted to get back to some fun and games with Brand Matchup. Here is how you play You get to choose which product brand matches up to the personal brand listed, by taking the poll below the image. In light of Obamas presidential victory, this week, Obama is the personal brand and your mission is to match his brand to one of the car brands to the right of his picture. Think about the values, attributes, history and experience you have with both Obama and the car brands before you decide. In the comment section of this post, explain why you choose the car brand you voted for. Round 1: Bill Gates and coffee brands Starbucks wins Round 2: Mark Zuckerberg and toothpaste brands Crest/Colgate/Aquafresh tie Round 3: Brad Pitt and shampoo brands Hemp wins Round 4: Larry Page and soda brands tie Take the poll now! [polldaddy poll=1080318]

Sunday, May 17, 2020

Ramp Agent Job Description - Algrim.co

Ramp Agent Job Description - Algrim.co Ramp Agent Job Description Template Download our job description template in Word or PDF format. Instant download. No email required. Download Template Using Your Template Follow these instructions to use your new job description template Step one: Fill out all details in your job description template using the provided sample on this page. Step two: Customize your requirements or duties to anything special to your workplace. Be sure to speak with team members and managers to gauge what's required of the position. Step three: When the census of the team has agreed on the description of the work, add in a Equal Employment Opportunity statement to the bottom of your job description. Step four: Check with your legal department, management team, and other team members to ensure the job description looks correct before creating a job advertisement. Choose a job board that's specific to your needs.

Thursday, May 14, 2020

Starting Your Career Search With Self-Discovery - Debut

Starting Your Career Search With Self-Discovery - Debut Starting your  search for a graduate career is daunting. We know this. There is  a universe full of  employers each with a galaxy of positions. To make things more challenging there is a Milky-Ways worth of recruiters, advisors and content all vying for your attention. Where do you even begin? Before you do anything, consult with the person  who will play the most important  role in your career. You. Without getting too deep before we have had our morning coffee, what you want from life is intrinsically linked to your career. A  little self-discovery  can add a huge amount of clarity when you start wading through the recruitmentsphere. Students need to try and think beyond the job title and starting salary and look longer term winning that  first job is only the starting point, not necessarily the happy ending, said Dr. Tim Baker, Senior Teaching Fellow and Career Liaison  at UCL. Have you contemplated doing the same job, or working in the same industry, in three, five, or even ten, years’ time? There are a number of useful tools to help you work out what exactly you might want to do. Third party talent assessment tools including personality and career suitability tests can help you understand your own strengths and weaknesses and what sort of roles you might be best suited to. Firstly, analyse your interests. These  interests will have influenced your decisions more than you realise but you wont necessarily know all of your interests. Research different industries and find something where you can use your passion to help contribute to your work. Really think about what you enjoy doing, what interests you and motivates you. Think very carefully about what each role  involves and how it will satisfy your ambitions,  Baker said. Secondly, consider the values you want in a working environment. These values might include a desire to help others, material benefits, a team environment, creative freedom or leadership. There are no right and wrong answers but make a list just for you and be honest with yourself. Very similar roles can embody different values and you need to be able to distinguish this when searching and applying as these values drive the behaviour of the people in these roles. Finally consider your own personality and strengths and weaknesses. Asking others (but not those too close to you) for example your tutor is very helpful. By the way, EVERYONE  has weaknesses. They are nothing to be ashamed of and awareness of them is  incredibly  powerful in interviews (more on that later) and your career. Once you have completed the above, you can look for  the cross section of roles where these three areas intersect. Get this process right  and you will have made a discovery that takes some people years but of course these factors change throughout your career and what is right for you now will be different later on. Some people like routine and repetition, but others need plenty of variety. That could depend on the size of company you join, which in itself may affect the work environment. Will it be just you that evolves, or is the business one that is likely to grow and develop? Baker said. Within this section of the Debut app we will be exploring various industries, companies, roles and people over the coming months to help you with these three steps. Ultimately the decisions around your career are yours to make and you will be a lot happier with these decisions if you come to them yourself rather than being heavily influenced by peers or parents opinions of what you should be doing. Research, educate yourself and come to your decisions in an informed manner and you will feel a lot more confident about the whole process. The time to take control of your career is now!

Saturday, May 9, 2020

Should I Start A Blog

Should I Start A Blog As a job seeker, having a blog is a great way to develop a reputation, share expertise and build brand awareness. It isn’t enough today to be really goodâ€"people have to know about you.   Traditional advertising is redefining itself with the use of social media.   One of the best ways to find jobs is through word-of-mouth referrals. Having a blog with useful information which is “share-able” and makes it easier for people to refer you.   So what are you waiting for? I recently met with a woman who was going to be re-launching her private practice in social work.   She had lots of basic questions about blogging, many around the issues of security and privacy.   Understandable, given her line of work.   I tried to help her understand that she will have as much control as she needs. The other obstacle she threw out was that she wasn’t   sure what her brand would be.   I encouraged her to start the blog and see what started to evolve.   Yes, it is important to be true to your brand, I can’t stress that enough, but sometimes we can over-think the process.   If she is truly an expert in the field, there should be no shortage of content to write about. As I see it, there is a new business model evolving out of free sharing   (when done with integrity and not the “used car salesman” approach). Here’s the quick checklist  of how to start a blog.  (It is not all-inclusive, but maybe enough to get started on the technical aspects of blogging.) Secure a domain name  This domain name should be your name. Look for highly ranted domain registrars. Find a hosting company. While you may have bought your domain from a registrar, you can host it through many other providers. Choose a blogging platform.  WordPress is the most popular. Honestly, you don’t need to know programming or be really technical.  Wordpress allows you to easily click a button and customize the way you want your blog to look.   Take a look at some popular layouts/designs here   WordPress theme. Set up Social media buttons for following:   Twitter, LinkedIn, Facebook   (you’ll want to set up accounts on all these sites if you don’t already have them) Add blog to search engines: Google, Bing and Yahoo. Research other blogs related to your field, check out Alltop, SmartBrief, or your favorite aggregator. Set a blogging schedule (post regularly) Make sure topics are on-brand or relate to your area of expertise Get a good headshot Consider adding video Host a podcast and add links to your blog post. Specific Must Read Posts: How To Start A Blog by Darren Rowse | ProBlogger How To Start A Blog In Any Niche With No Technical Experience And (Almost) No Money  by Jeff Bullas 5 Steps for Planning the Direction of Your Blog by Problogger Get ideas from great bloggers   Reading articles others have written about your topic or any topic for that matter, can inspire you and help you find your writing voice!

Friday, May 8, 2020

Affirmations with an exclamation! - Hallie Crawford

Affirmations with an exclamation! This was also printed in H2O magazine, but I wanted to share it with you because I really liked it. It was written by one of my associate career coaches Terry Wynne… Do you want to have more control of your current job, job search, future career, next interview, or other circumstances in your life?   Try using affirmations. Affirmations are statements of what you want for yourself.   These statements are in the present tense without the use of the words, “no” or “not.”   Some examples are: I have a career I love. My boss, my co-workers and I respect each other and each other’s ideas. I make a salary large enough to meet all of my needs. The reason you avoid using “no” or “not” is because your mind believes what you tell it, but your mind  doesnt  comprehend a negative request; it only comprehends what to do, much like a computer.   If you put in “no” or “not,” your mind will delete these words and give you what you don’t want.   Instead of “I am not a good interviewee,” a better affirmation is “I interview well and describe my qualifications expertly.” Likewise, using the present tense is important so that you mind implements what you tell it right now. Using “I will” or “I must” only results in your mind delaying your request because “will” or “must” is an affirmation for your mind to delay your request until the future.     Instead of “I will not find a job,” use “I find job opportunities that are interesting to me.”     Again, think of your computer â€" it does what you tell it to do, when you tell it to do it so use present tense. The best way to use affirmations is to put your desires in writing, and read them at least three or more times a day.   Place your affirmations where you can see them consistently on your mirror, your computer, in your wallet, and on your night stand. Even if you don’t believe your affirmations initially, pretend to believe them and in time, you will.   Afterall, affirmations are a way to change an existing situation into the way you want the situation to exist. Affirmations are powerful because you become what you think. Don’t believe affirmations work?   Ask people who use them to tell you their experiences.   Then you’ll quickly understand why you need to put your affirmations in writing â€" so you can remember your requests, recognize when your request becomes reality, be grateful, and create your next affirmations.   What a way to give yourself a feeling of hope, belief, and control! -Reprinted with permission from H20 Magazine Terry Wynne Certified Career Coach P.S.  Are you in the ideal career for you?  Find out if you’re in the right career with our  Ideal Career Quiz.